News, Tips and Articles

How to Bleach Black Hair to Platinum Blonde Safely

Bleaching black hair to platinum blonde requires careful planning and care. Understand how tones evolve from red to yellow, manage brassiness, and protect your hair. Learn the difference b...

Tips on choosing a hair dye based on your hair colour tone

Understanding your hair tone and level is key to vibrant semi-permanent dye results. Blonde hair levels 7–10 are great for neon or pastel shades, while brown hair levels 6 – 2  and black hair hair ...

What Your Hair Type Means for Colour Longevity

Your hair type and density can affect how long semi-permanent colour lasts. Fine hair absorbs dye quickly but fades faster, while coarse hair holds colour longer. High-density hair needs more produ...

10 benefits of using Ammonia free semi permanent hair dye.

Ammonia-free semi-permanent hair dyes offer a gentler alternative to traditional dyes, avoiding harsh chemicals while still delivering vibrant, long-lasting colour. With no strong odo...